Como, an Israeli startup formerly called Conduit Mobile is all set to acquire another Israeli startup Keeprz, for around $50 million.
Founded in 2010 by Ronen Shilo, Dror Erez, Gaby Bilczyk and Orit Balicer-Tsur, Conduit was once a ‘Download Valley’ startup, installing generally unwanted toolbars and changing browser settings on user’s computer. Around a year later the company took a turn, naming it to Como in the process. It helps small businesses build their own consumer-facing app somewhat similar to how Wix allows small-scale businesses to design their own website. It has a series of templates and features simplifying the process of App creators to design it without knowing how to code.
Regarding the acquisition, the agreement between both the companies has not been closes as the due diligence procedure has not be conducted yet. Further to the acquisition, Keeprz’s 17 employees are expected to join Como’s 100 in Nes Ziona offices. The company’s group of strategic investors Pierre Besnainou and Danny Hadar would be become part of Como, following the acquisition. Keeprz will work to reinforce Como’s dominance in the global market in general and in Israel specifically. Its clientele list includes big customers like Coca Cola, BMW, Burger King and lot more.