Collective, New York based startup announced today that it has raised $34 Million in growth round led by Columbia Partners. The round also saw participation from Accel Partners, Greycroft and iNovia. Since its launch in 2005, it has raised around $100 million in debt and equity.
With the raised funding, the startup plans to work on its latest product, Visto. The latest tool for bringing transparency to the adtech industry. Visto gives a better control to the advertisers over their campaign with added features on the dashboard including the option to track down impressions and suspicious activities.
Speaking about the latest platform, Joe Apprendi, CEO – Collective said that the main focus is on display and video advertisements. The latest platform and the dashboard options will allow the users to use single UI to create and manage their campaign targeted for various screen sizes. He claimed that there are already over 10 enterprise clients in the portfolio for Visto.
The model followed by Visto is a subscription based SaaS provider. It will be a self-managed service for the advertisers, however, the startup will also help its customers to create and manage campaign effectively.