On Thursday, Cisco announced that it would soon acquire Tropo, a startup communication platform. This move looks like a strategic plan to enhance development of the UC-bases, communication enabled applications.
Started in 2009, Tropo provides a cloud application programming interface program and platform that simplifies the process to add phone and SMS applications into existing website and applications. Though not as big as its competitor Twilio Inc., it is doing decent business. The company is said to have more than 200,000 developers and to power thousands of mobile and voice applications.
Cisco looks at acquisitions in a perspective of bringing in new talents and skills and of late and its has been more of getting in new talents more of less based on cloud and software. The company through this acquisition, aims to move the company’s developer network and system to become a more of a cloud player as well as an application provider. Also, it would allow its customers and developers to design and make business through new communication services with less effort for development. Voice calls and texts can be done through the Tropo’s platform. With this move, it will directly compete with Twilio.
Cisco’s Head of Corporate Development, Hilton Romanski stated, “Tropo’s robust APIs and its 200K+ strong developer network gives Cisco the ability to extend the power of its collaboration technologies to third-party applications and end points.” He claimed that this acquisition would be at the advantage for service providers, global enterprises and the developer community. “Tropo’s technology will enable developers to build applications that integrate into the Service Providers’s existing communication infrastructure, providing the service provider with an advantage over OTT competitors and ways to generate new sources of revenues.”
Tropo is very thrilled to be working with Cisco soon. Johnny Diggz said, “From enterprise to service providers, Cisco hands down the most well-respected brand in voice and video, and with their recent introduction of Spark, they are gearing up to put ultra high-quality video and collaboration tools into the pockets of every remote team, classroom, space station and home office. If we slap an API on even half this stuff you are all in for a serious treat!”
The deal is expected to close by the fourth quarter of the fiscal year and the Tropo team will join Cisco’s Collaboration Technology Group under Rowan Trollope, the general manager and the SVP of the unit. Financial terms of the deal has not been disclosed.