Good news for Chipotle food lovers! According to Nation’s Restaurant News, Chipotle, the Denver-based chain will soon join hands with food-delivery startup Postmates to deliver the popular Mexican food chain’s burritos, bowls and salads in 67 cities in USA.
Chipotle executive made it official that Postmates, which uses independent contractors who deliver food using their own cars, would be their official third-party delivery service. Many third party companies tried to do the delivery service for Chipotle in the past but the company did not give way to any. Now they have opened up to third-party delivery as looking at growth that number closer to the 10% range. Chipotle’s chief financial officer, Jack Hartung said that online ordering composed approximately 6.6% of the company’s sales.
To order food at Chipotle for home delivery, one has to use the Postmates app. The delivery cost ranges between $4.99 and $7.99 per order, depending on the distance. Chipotle said it is also looking at options through Apple Pay and Google Wallet. That way, no matter where you are or what devices you have with you, you will never be far from the 1000 calories of deliciousness.
Founded in 2011, Postmates has recently announced a collaboration with Starbucks starting with a pilot in Seattle in the second half of this year. Chipotle declared the delivery service during a call with investors this week.
Mark Crumpacker, chief marketing and development officer said the burrito maker saw 30% month-over-month growth since Postmates started delivering Chipotle. Postmates delivered $500,000 worth of Chipotle orders in the first quarter of 2015 itself, which is before an official deal was formalized. After the successful pilot, the partnership agreement with Postmates formalizes Chipotle delivery.
“There have been a lot of people that have been delivering Chipotle through various services over the years and we have tried in a lot of cases to shut them down,” said Crumpacker during the call with investors. “We weren’t sure whether the quality was going to be sufficient or whether they were following our rules.”
Apart from Chipotle, there are many chain of restaurants that started to offer delivery options recently. Taco Bell will start testing out a delivery options this year and McDonalds created a service called “McDelivery.” Also Burger King introduced a delivery service called “BK Delivers.”
According to Nation’s Restaurants News Chipotle not long back made its website mobile-friendly and that a new marketing campaign called “Collective beauty” will be out soon. The campaign is to portray Chipotle’s use of “whole, unprocessed ingredients.” The company highlights the usage of responsibly raised meat, organic products and produce grown by local farmers. Last week, Chipotle announced it had found a new carnitas supplier, which would help ameliorate the dearth of carnitas that has plagued the restaurants this year.One of the Chipotle’s rival uses 85 ingredients in a single burrito, whereas Chipotle uses only 68.