Xiaomi, the rising star in the Eastern market, has not really neglected the Western World. China’s largest smartphone company is taking its first tentative step onto the Apple Inc’s homeland without its signature Mi mobile phones. The company has will soon begin selling wristbands and other accessories online in USA in the coming months.
The company said it is close to securing a manufacturing partner in Brazil, which will help it keeping the prices controlled for the imported electronics, when it begins sales in Latin America’s largest economy in the first half of the year.
Brazil marks the company’s first foray with smartphones outside its homeland, China. Global operations vice president Hugo Barra promised to start the sales of Xiaomi phones in the first half of this year. Company is in final discussions with nearly half-dozen manufacturing partners there to help it side-step a roughly 60% tax on foreign electronics.
Whole industry is very curious about Xiaomi’s capability to make an impression in the United States, which is world’s biggest mobile market in dollar values but where Apple holds sway and phone sales are controlled by telecoms carriers.
The company is abstaining from bigger-ticket items like phones and tablets for now mainly because of the United States carrier-sales and phone subsidy structure which may not work for Xiaomi’s cost advantage. Currently, Xiaomi aims to engage American customers and try to build a community as it did with India – through fan events, interaction with users on social media like Facebook page and gradually building its brand.
Wondering when to expect it at US? Unfortunately, the launch date is not out. Xiaomi says the US e-commerce launch will happen when ready. Baby steps, we assume!