Carphone Warehouse, now part of the Dixons group, has announced the launch of iD, a 4G mobile network promising “maximum control and flexibility without any fuss.”
Claiming that the network is “designed for a data-driven generation” and boasting the “lowest priced” 4G plan in the market, Carphone Warehouse says that iD is “designed around what the customer wants,” and “addresses consumer frustrations with current mobile phone plans.”
iD network will be available from May through Three network in a bid offer increased contract flexibility, greater access to free data roaming and UK’s cheapest 4G packages. Carphone Warehouse will use existing network’s infrastructure under its own branding and its own plans in place. Tesco mobile has a similar deal with the O2’s network.
Graham Stapleton, UK chief executive at Carphone Warehouse said the idea for the mobile network was conceived out of the common challenges and frustrations to its customers. Considering the customers who want more control over their mobile networks, and those who hope to avoid “nasty surprises” with their bills, ID has designed its plans. “A recent study by Which? found that overspend on mobile phone charges in the UK amounts to £5.42 bn each year – showing just how many people aren’t on the right plan for them.” said Stapleton.
ID will offer free international roaming in 22 countries that includes Austria, Bulgaria, the Czech Republic, Denmark, Greece, Hungary, Ireland, Italy, Latvia, Luxemborg, Malta, Australia, USA and lot more. 22 countries is the highest number available to consumers on any network. Earlier, customers on the Three network had the widest choice of roaming-enabled countries with 10 in Europe and a further eight worldwide included as part of its ‘Feel at Home’ service.
iD also has designed its plans to be more flexible. It offers 12 months contracts rather than the 24 months ones, even for the 4G plan. As an attractive offer, iD is talking about it big “mega offer” of a Samsung A3 with a 12 month 4G plan; netting you 1GB of 4GB data, 300 minutes and 5000 texts for £19.50 per month. “It is quite a coup that ID piggybacks off Three’s network given that Carphone Warehouse has not offered any deal from the networks in year. Perhaps iD Mobiles was the olive branch” said the telecom expert Ernest Doku at uSwitch.com. He also added, “The promise of the 12-month contracts is likely to be a major win with mobile users who crave flexibility – we know that because of the rising popularity of the SIM-only deals. The mobile market is seeing a big shift where consumers want to be in control, especially younger phone owners.”
Pre-registration for the plan and mobile is possible through the iD website, which would be accompanied with emails of promising updates, offers and information about the newly announced network. Customers can sign up for iD contracts from next month at all Carphone Warehouse, Currys and PC World stores and online too. Currently, the company has more than 800 outlets across UK and completed a £3.8 billion merger with Dixons in 2014.