Bengaluru-based Capillary technologies are in talks with Warburg Pincus for funding. The deal is said to be in the final stage of negotiations. The company provides a point of sales solution to the retail major chain of stores like VLCC, Puma and Pizza Hut to name a few.
Capillary Technologies was founded in 2008 by the alumnus of IIT Kharagpur graduates. They develop cloud-based customer analytics and marketing platform for retailers and consumer businesses. Capillary offers loyalty, client, social consumer relationship management, back-end analytics and multichannel campaign management solutions.
The company has developed products like Customer Intelligence Manager provide an insight on customer data analytics and visualization from anywhere, anytime reports, dashboards and tracking of Key Performance Indicators. The platform enables deep customer insights and assists in quick decision making through intuitive reporting and analysis.
Capillary Technologies have developed a complete platform called Capillary Intelligent Customer Engagement Suite consisting InStore Marketer, e-Commerce Marketer, Mobile Marketer, Social Connect, Campaign Manager, Lifecycle Marketer, Loyalty Manager and CSAT Manager firmly grounded on Customer Intelligence Manager. Apart they provide value added services like Professional Services, Dedicated Account Management, Launch and On-Boarding, Customer Analytics Services, Complete Loyalty Program Management, Campaign Execution, Self Serve and Training. Capillary has setup Global Support Center to assist the businesses and customers.
Capillary Technologies was founded in 2008 by Aneesh Reddy, Krishna Mehra, and Ajay Modani. Aneesh Reddy is Chief Executive Officer of Capillary Technologies. He has graduated in Bachelor of Technology in Manufacturing Science and Engineering from Indian Institute of Technology, Kharagpur in 2006.
He started his career as Assistant Manager in ITC Limited in June 2006. In ITC, he was in charge of Maintenance of the process plant and later became a project manager. After a stint of 2.5 years, Aneesh co-founded Capillary Technology.
Krishna Mehra is a tech entrepreneur and co-founder of Capillary Technologies. He is the President – Americas of the company. He has graduated in Bachelor of Technology, Computer Science from Indian Institute of Technology, Kharagpur in 2006. Krishna has several patents under his name and he published few papers in the international forums.
Krishna started his career as a research intern in Microsoft in May 2005, after 3 months stint he joined minekey as a student researcher. Minekey is a startup incubated out of Indian Institute of Kharagpur. He was involved in the back end mainly into crawling and databases and designing the front end of the system. After working for 10 months, he moved out of the company.
In July 2006, Krishna joined Microsoft Research India as Assistant Researcher. He was involved in several projects that include verification of object relational maps, abstract interpretation and its use in funding bounds on temporal constraints and resource usage, statistical debugging and profiling and few other projects. He worked with Microsoft for 2 years and became Director of Rupa & Co/Mehras Books Private Limited. The company is one of the largest distributors of books in India. They mainly cater in the metros of Bengaluru, Mumbai, Delhi, and Kolkata. In 2008, he joined Aneesh to found Capillary Technologies.
Ashish Kasi is the Chief Technology Officer of the company. He has graduated in Bachelor of Engineering in Electronics from Bangalore University in 1990. Ashish went on to do his Masters of Science in Computer Science from Stony Brook University in 1992. He has a patent in Customization of an online shopping experience and employing partial evaluation to provide a page patents.
He started his career as a systems engineer in NCR (earlier known as AT&T GIS) in June 1993, Ashish was responsible in building system management and knowledge software for entry-level servers. After a stint of 27 months, he became a senior software engineer in Barra (MSCI). Ashish built fixed income financial prediction and analysis software. He worked with the company for 28 months and moved out of the company.
In November 1997, Ashish became Manager in Oracle where he led a team that built enterprise-class messaging and collaboration software. He worked with Oracle for 22 months. In May 1999, he joined as Management Consultant and Architect in Teamscape which was later acquired by Peoplesoft. After a stint of 32 months, he became senior engineering manager in Escalate Inc ( Later acquired by GERS). He worked in the company for 4.1 years in California.
In August 2003, Ashish joined Yahoo as a senior engineering manager and became Director of Engineering in the company. He headed Yahoo Merchant Solutions, a SaaS-based e-commerce platform, and Yahoo Small Business Platform. He was responsible for high performing team and transitioned small business engineering to India. In August 2010, he became Senior Director of Engineering in Yahoo. After successful of tenure in Yahoo he moved out of the company in August 2013. He joined Capillary Technologies as Vice President – technology. After 13 months, he became Chief Technology Officer of the company.
Let’s look into the funding part of Capillary Technologies. The company received their seed funding of $100K from undisclosed investors in 2009. In 2012, Capillary raised their Series ‘A’ funding of $15.5 million lead by Sequoia Capital, Norwest Venture Partners, and Qualcomm Ventures.
The company raised venture capital in Feb 2014 from American Express Ventures for $4.5 million. Within 5 months of venture funding, Capillary Technologies secured Series ‘B’ funding of $14 million from Norwest Venture Partners and Sequoia Capital.
Capillary Technologies is in talks with Warburg Pincus for Series ‘C’ funding. The deal is tipped to around $45 million, however, the deal is at final stages and an official announcement will be made. Capillary Technologies has been valued at $170 – $180 million at the negotiations. They have raised $34.1 million in 4 rounds of funding from leading PE investors.
The company has a big clientele list starting from Max, Turtle, Indus League, Faasso’s, New U, Mom & Me, Metro, Vishal, William Penn, Pizza Hut, Oman, Catwalk, Lifestyle, Peter England, Puma, Singapore, Red Tag, Raymond, Matrix, Nike, VLCC, Chemistry, Puma, Oriental Cuisines, Marks & Spencer, Indian Terrain, Spice Mobile and UCB to name a few.
Capillary Technologies assisted Puma to target their 80% dormant customers back to its fold through targeted campaigning. Pizza Hut generated $2+ million incremental sales with the use of the company’s technology.