Blueshift, a provider of marketing automation solutions announced it raising $8 million in Series A round of funding led by Storm Ventures along with the participation of existing investor Nexus Venture Partners.
Founded in 2013 by team of data scientists and marketers, the startup BlueShift enables marketers to customise their messages based on customers’ interests, purchase patterns and browsing behaviour and thereby increasing engagement. The company’s solution is used primarily by ecommerce companies. It offers multi-channel predictive marketing automation that allows marketers to convert visitors into repeat buyers and increase retention rates.
With the fresh funds secured, Blueshift will go on with building its proprietary Interaction Graph platform that stores each user’s stream of interactions with products or content. Vijay Chittoor, co-founder and CEO of Blueshift said, ” “Storm Ventures has previously backed many of the leading companies in marketing technology and SaaS (software as a service), and we are especially thrilled with the confidence they have placed in us as we enter our next phase of growth,” in the statement. Further to the funding, Anshu Sharma of Storm who worked with Salesforce will be joining the Blueshift’s board of directors.
Sharma said, ” At Salesforce, I saw first-hand the challenges enterprise customers experienced in delivering personalized, relevant messages to consumers who are increasingly tuning out. Blueshift has built a unique segment of one marketing platform by leveraging the very latest innovations in big data and machine learning—built by a team of seasoned marketing practitioners. We think this is the future of all marketing automation.”
Before this funding round, Blueshift raised $2.6 million in seed funding from New Enterprise Associates and Nexus Venture Partners in November 2014.