Blue Nile ties up with PC Jewellers

By | March 4, 2015

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Blue Nile ties up with PC Jewellers, a leading jewellery retailer in India. The main objective of the collaboration is to evaluate the Indian market for potential online jewellery sales on a long term. The agreement is termed as stepping stone towards greater potential towards strategic partnership between PC Jewellers and Blue Nile.

Blue Nile is the leading online jewellery chain of the US. Founded in 1999, the company has grown to become the largest online retailer of certified diamonds and fine jewellery. It is termed as bigger company than the next three largest online jewellery portal combined.

Blue Nile sells high quality diamonds certified by the most respected independent diamond grading laboratories across globe. The company offers free FedEx Shipping on every US order with 30 day return policy. They provide free gift packaging and free finance option also provided. Blue Nile sells coloured diamonds which are very rare. It offers the customers to see the diamond before it is set in gold.


Another unique feature of Blue Nile is that of diamond upgrade program of the diamonds it sold.
Blue Nile sells Canadian diamonds which are considered to be high quality and provide engraving services. They offer Laser inscription on their diamonds. Once the customer buys Blue Nile diamonds, the company ensures the jewellery are cleaned and polished every six months by their in house experts, these services is free for the customers.

In the US Blue Nile has to compete with other portals like James Allen, Belgium Diamonds and Angel City Jewelers who have their business model to attract customers.


On the other hand PC Jeweller were started in 2005, one of the first generation business promoted by brother Padam Chand Gupta and Balram Garg. They opened their first shop in Karol Bagh, Delhi. The company engages in the manufacture, export, wholesale and retail sale of jewellery in India. The business model adopted by PCJ consists of opening large format, standalone stores at high street locations. PCJ caters stock wide range of jewellery and caters to all price points. The company sells the jewellery which are hall marked and certified diamond jewellery.

PC Jewellery has generated revenue of Rs. 555.2 billion by the end of March 2014. The company has opened 50 showrooms across 42 cities in 16 states. The company offers host of features that include 30 day return and exchange policy, life time Exchange and buy back. Orders will be free, secure and insured shipping; jewellery will tailor made to suit an individual taste.

PC Jewellery offers customers to come with concept and get it design and take the unique master from their showroom. They offer guaranteed best prices that can be compared to other online jewellery portals. A customer can try at home with the chosen products and fix an appointment, order them right away.


The company offers complete jewellery makeover based on the contours of the face structure, skin tone and personality. A specialised consultant will guide the customers with latest jewellery trends and various options at their disposal like the gemstones or rare stones. PC Jewellery consultants offer jewellery such as rings, bangles for hands that will complement.

Private Equity Firm Creador bought a minority stake in PC Jewellery recently through a secondary market purchase, deal worth Rs.135 crores.

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Of late, online jewel portals are seeing lot of actions nowadays. Kalyan Jewellers, a leading jewellery brand in south India received funding from Warburg Pincus. SAIF Partners invested in Senco Gold. Blue Stone was funded by Ratan Tata, chief of Tata Group and Chairman Emeritus of Tata Sons.

The online jewellery retailing world in India is dominated by who are pioneers in jewellery world.

Author: Venu V

i look for minute details, whatever i do. Avid reader, read lot of Hindu mythology, Technology and General news. Extreme foodie and like to taste new types of vegetarian food. Travel a lot, like to explore new places which are not explored by anyone. Participate in adventure sports like river rafting, grappling and hot air ballooning.