Things aren’t going very well for Sony at the moment. They are in the midst of a massive crisis, to put it mildly. And in this time of despair, they’ve found an unlikely ally in the form of BitTorrent. Wether Sony wants to be buddies with them; is another question altogether.
Sony’s CEO, Michael Lynton lad lamented about the fact that no major video on demand service had stepped forward to undertake the online release of The Interview after hacker group Guardians of Peace had issued a stern warning for theaters, warning them against screening The Interview.
Sony sources confirmed that they were looking for alternate sources to release the movie. Netflix was being touted as a possible outlet for release. The good samaritans at BitTorrent have taken this quite seriously and offered Sony the opportunity to release the find by using their servers. According to a press release:
Like everyone else around the world, we’ve been following this egregious hacking of Sony’s servers over the past few weeks.
A trend has emerged among commentary in the days since Sony announced they would not release the motion picture, “The Interview.” There have been calls for Sony to release the film online. And many have contacted us asking: Would they be able to release the movie using BitTorrent?
Though we normally would not offer commentary during such a trying time for another company, the answer is yes. BitTorrent Bundle is in fact the very best way for Sony to take back control of their film, not acquiesce to terrorists threats, and to ensure a wide audience can view the film safely. It would also strike a strong note for free speech.
Bundle has a self-publishing platform that anyone from Sony can use:https://bundles.bittorrent.com/publish. Using the paygate option, Sony are able to set the price for the film and release it widely without implicating anyone or exposing any third party to a terrorist threat.
We disagree, however, with some that have suggested that Sony should make the film available through piracy sites. That would only serve to encourage bad actors. It’s also important to make the distinction that these piracy sites are not “torrent sites.” They are piracy sites that are wrongfully exploiting torrent technology.
BitTorrent Bundle is a safe and legal way for Sony to release this film and they would join the nearly 20,000 creators and rights holders now using the Bundle publishing platform.
BitTorrent Bundles is very different from other torrent based downloading websites like Pirate Bay. Instead of making files available for download illegally, bundles are a collection of files that can be downloaded legally. The download can either be for free or for a feee.
According to BitTorrent, the Sony top-brass is yet to respond to their gallant offer. Hold on to your hats folks, this could get very interesting!