BigStylist, a mumbai-based beauty service marketplace has secures $1 million in pre-series A round of funding from Info Edge Ltd, that operates many internet properties like Naukri, 99acres, Jeevansathi and Shiksha.
Founded three months ago by Richa Singh, Chinmaya Sharma and Anurag Srivastava, the startup BigStylist is a beauty and wellness services marketplace that is working to revolutionize the way beauty and wellness services industry function in India. Through its website, Whatsapp or Android app, users can place orders and get access to experienced stylists and beauticians.
“Just beauty and wellness services is a $5 billion industry in India, growing at 20 per cent year-on-year,” said Singh, co-founder, BigStylist. “The traditional model requires physical presence, so single brands have not been able to scale very fast. A technology platform like ours has a more efficient cost-structure and is better positioned to grow rapidly.”
Chinmaya said, “Initially, we push the utilitarian services to our customers as it is easier to initiate a trial there. Once the customer has experienced us for the basic services, we find it easier to upgrade them to value-added services as well as convert them towards repeat customers.”
With the fresh funds, BigStylist plans to improve its services and expand its operations in five cities by March next year. Till date, it only offers cash on delivery option but the startup has signed a contract with two providers and claims to offer payment integrations very soon.
In a matter of three months, BigStylist claims that its average tickets size has gone INR 1200 per customer to about INR 750 per customer and serves more than 3000 customers in Mumbai. The startup has a corporate team of 25 and about 200 beauticians in their network. For the company, the USP of their hyperlocal technology is their ability to work with only experienced professionals and offer range of services in a short time span as quick as an hour.
“Traditionally this industry has stayed somewhat untouched by technology. We are weaving in technology to ensure smooth customer experience and sturdy growth trajectory,” said Sharma.