AVG Technologies acquires a photo-management startup, MyRoll

By | November 16, 2015

AVG Technologies, the Czech company well-known for its security software has announced its acquisition of MyRoll, an Israeli photo-management startup. Financial terms of the deal has not been disclosed but sources suggest it could be worth several million dollars.


Founded in 2012 at Tel Aviv, Flayvr Media is known for its photo-centric apps MyRoll and GalleryDoctor. MyRoll is an intelligent gallery app that shows all the best photos and videos. It app segregate the camera roll into “shareable moments,” automatically. The other standalone app called Gallery Doctor identifies bad and duplicate photos to help the users free up storage on the device.

Further to the acquisition, MyRoll will be part of AVG’s Mobile Center of Excellence that was launched in June at Tel Aviv. For the time being, both the apps MyRoll and GalleryDoctor will go on to function as they are for the time being until the company is ready to integrate the apps into its technology and products. However, some sources say that the company many roll down the shutters of the apps. Maybe it is an acqui-hire for Team Flayvr will join AVG Israel’s 150 other employees at their Mobile Centre of Excellence. Country manager Harl Tayeb runs AVG Israel and CEO Ron Levy and Adi Ashkenazi would manage Flayvr Media.

AVG, popular for its desktop security programs, is working hard to expand its portfolio of mobile app companies as it tries to enter into the app design and development market. AVG’s specialty app AVG Cleaner informs the users when their phone’s space is limited and offers suggestions on media to clean from the phone like cache, photos, videos etc., IT is offered in premium and free versions.