Asian lifestyle e-commerce site Maskool.in announced it raising an undisclosed amount of pre-series A round of funding led by Indra Djokosoetono, owner of well-known Indonesia’s largest taxi company Blue Bird Group.
Founded in 2012 by Ilham Syafrialdi Errol Widhavian, Kristian Harahap and Kemal Wiryawan, the startup Maskool.in is a e-commerce website that offers a range of lifestyle products for men from clothing, accessories to electronic goods. The founders also happen to be the founders of a social recommendation site Rockto.
The site has a Universal Checkout system that allows customers to buy product sold in other retailer sites like The Goods Dept, Lazada, Zalora, Shopdeca, Jakarta Notebook and GS Shop through a Single cart. The Indonesian-startup claims to have more than 2.5 million registered users since its launch in 2012 with 400,000 unique visitors in October only.
With the fresh funds raised, the Maskoolin plans to expand its operations in Southeast Asian market starting from Malaysia. It also intends to strengthen its team with new talent hires for its Indonesia and Malaysia market.
“The increase and growth of economy in Southeast Asia will support higher buying power in luxury good,” said Djokosoetono on regarding the investment in a lifestyle e-commerce site.
The first investment for the startup was from Grupara, which is also its incubator. Amazed with the good technical skills and entrepreneurship skills of the founders, Grupara made their investment in a lifestyle website. With regard to the current investment from Blue Bird Group, Aryo Ariotedjo, founder of Grupara said, “I am very proud of the team as they have made it this far and I am sure that Maskoolin will be something majestic in the future.”