Applicate raises $1 Million from HNIs to develop Trade Gini


Applicate, Bangalore based Indian enterprise solution provider has raised $1 Million from a bunch of HNIs as a bridge round.

The investment round, saw the participation of Rishi Vasudev, Vice President of Flipkart, Amit Gupta – Vice President Urban Infra, Rajiv Nayan – Director of business development TCS Canada and Rakesh Mishra of Ravian Pharmaceuticals.


Trade Gini, the product to be developed with the funding raised, is an aggregator to connect the retailers to the consumer goods companies & suppliers. At the same time, it gives some extra options to the retailers to buy goods from the suppliers or the companies and get all the required information along with providing them a platform to raise their issues and get them solved.

Started in 2014 by Ranjeet Kumar and Deepak Rewadi, Applicate is an enterprise solution developer with focus on mobile and web based application addressing the gaps related to execution, efficiency, effectiveness and engagement in Sales & Marketing sector. Applicate has developed a software to automate the end to end front end activities including outlet visits, inventory, availability, compliance, communication etc.

This was the second raised round by Applicate, the first round was worth $515K in May 2015.