le Pay will be launched in India
Apple Pay, the payments system was unveiled in September 2014, may soon be launched in India. For Apple it is a new and exciting area will be soon expanded in Europe, Mid East, India and Africa.
Apple Pay is a breakthrough that will change the way consumers pay with using contactless payment technology and unique feature built right in their variants of iPhone 5, 5C, 5S, 6, 6 plus, iPad Air 2 and iPad mini 3 or Apple watch to pay in an easy, secure and private way.
Apple Pay will transform mobile payments in India; definitely it will be game changer. It has promised to be easy and fast, one has to simply hold iPhone near the contactless reader while keeping a finger on Touch ID. This service has been enabled in iOS 8.1 update in all iPhones.
Designed to protect the users and do not collect personal information. It doesn’t collect any transaction information that can be traced back to the user and payment transactions between the parties’ viz., User, User Bank and Merchant.
Another feature in Apple Pay would be that there will be no collection of user’s purchase history. Assume that when you are shopping in a store. Apple does not collect any information on what we bought, where we bought in, how much was paid for it.
A unique Device Account Number is created, encrypted and stored in the Secure Element of the device. Device Account Number will be walled off from iOS and not backed up to iCloud. Actual Card number will not be stored in the device.
Apple Pay supports credit and debit card payments from major payment networks like Visa, Mastercard and American Express issued by top banks. More than 500 bank and other companies has signed to avail the services of Apple Pay in US.
Leading payment solution providers and terminal suppliers are working to bring merchants in stores and in apps the ability to easily, securely and privately accept the payments thru Apple Pay. It will face much more challenges in India, a cash payment country. Due to low penetration of Credit/Debit cards from the leading banks. It will be challenge for Apple that needs to implement.