Apple acquires another navigation-centric startup, Mapsense


Apple has been trying many ways to improve its Maps which is far behind Google Maps. Adding on to its measure, Apple has recently acquired Mapsense, a map-related business startup for a deal worth $25 million to $30 million.

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Founded in 2013 by Erez Cohen, the startup Mapsense develops tools for reducing and visualizing huge volume of location data. With the team of 12, the company’s software is capable of harnessing large amounts of smartphone-gathered location data that can be used by the apps. In a recent interview Cohen said that the Cupertino-based company has developed a technology that shows the shape and dimensions of every building in the US apart from helping to plot roads and rivers on the map. This technology has been used to map hurricanes and credit card fraud in the past.

It is still vague what Apple plans to do with the company though it could make use of the technology to change Maps into a Waze like navigation service for drivers. When reached out to Apple, it gave a standard reply saying, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

However, reports suggests that Apple has bigger plans than just improving on its Maps app with more interesting features. The company may plans to take large amount of data on location and mapping gathered from smartphones, cars and IoT devices.

It has to be noted that the startup Mapsense raised $2.5 million in two rounds of funding from investors that include Amplify.LA and Redpoint Ventures.

Mapsense may not be the first navigation-centric companies acquired by Apple. In the past few years it has acquired many among which the prime would be the HopStop, a crowd-sources maps tool.