Amazon Web Services agrees to acquire Elemental Technologies


Amazon Web Services has agreed to acquire Elemental Technologies, a Portland-based video processing startup. The deal is expected to close at the last quarter and the its value has not been disclosed.


Founded in 2006, Elemental software simplifies the tasks for media and entertainment companies to take live and on-demand video destined for traditional networks like cable, satellite or over-the-air broadcast and change the format of the content for publishing on PCs, smart phones, tablets and TVs. IT works for big media companies like HBO and ESPN to process video content for all mobile phones. It allows more than 700 clients to take video that are destined for legacy video distribution systems like IPTV, managed cable network, broadcast over the air or satellite delivery and convert that video for delivery over IP networks to multiscreen devices.

“Elemental shares Amazon’s passion for invention and putting the customer first,” said Andy Jassy, Senior Vice President of Amazon Web Services. “Together, we will collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers.”

Sam Blackman, co-founder and CEO of Elemental said, “The media and entertainment industry is at a unique inflection point, and as a part of Amazon, we will be in an even stronger position to help our customers delight their viewers globally.” He also added, “We are thrilled to have Amazon supporting our growth and ongoing commitment to our customer’s success.”

Further to acquisition, Elemental Technologies would continue to operate its business under its existing brand, delivering all the offerings for pay TV operators, content programmers, broadasters, governments and enterprise customers. It also plans to widen the combination of its offerings with AWS, and through close partnership with AWS, boost the innovation of next-generation services that feature a range of solutions for customers leveraging on premises assets, hybrid architectures and cloud.