Amazon Web Services may start Indian Operations from 2016. This move comes after Amazon started its operations in China this year. Although the AWS services available in India indirectly, Amazon plans to locate their servers in the country. Amazon hopes to improve services for existing customers and develop new business.
As initial launch of Amazon Web Services, the company has tied up with automobile major Tata Motors; media firm NDTV and Flower store chain Ferns N Petals. The decision to enter India was necessitated as the country is seeing lot of growth and emergence of large number of startups.
These include e-commerce giants like Flipkart, Snapdeal, PayTM, Hike, ZEDO, Freshdesk, Inmobi, Capillary Technologies, HackerEarth, Getit, redBus, Druva, Vserv, Hungama, Jubiliant Food Works, STAR India, Future Group, Manipal Global Education, Dalmia Bharat Sugar, Usha International and Ola to name a few. The growth of these startups is at a rapid rate and Amazon believes these services need its cloud computing platform to be in a place and with the maintenance of infrastructure required to run them.
AWS has a vibrant ecosystem in India; including partners have built cloud practices and innovative technologies on the platform. Amazon’s consulting partners in India Accenture, Blazeclan, Frontier, Intelligrape, Minjar, Progressive, PWC, SaaSforce, SD2labs, Team Computers, Wipro and few others. Amazon has tied up with few technology partners in India for the rollout like Adobe, Druva, Freshdesk, Indusface, Microsoft, Newgen, RAMCO, SAP, Seclore to name a few.
Amazon Web Services was launched in 2006 offers a robust, fully featured technology infrastructure platform in the cloud. It also comprises of a broad set of compute, storage, database, application, and analytics and services deployment. Amazon has data centers in the US, Australia, China, Brazil, Germany, Ireland, Japan and Singapore. Several fast growing startups, large enterprises and government agencies across 180+ countries use Amazon Web Services. The services are used for quick innovation, lowering IT costs and scale up the applications.
Andy Jassy, Senior Vice President of Amazon Web Services said “Tens of thousands of customers in India are using AWS from one of AWS’s eleven global infrastructure regions outside of India. Several of these customers, along with many prospective new customers, have asked us to locate infrastructure in India so they can enjoy even lower latency to their end users in India and satisfy any data sovereignty requirements they may have.” He further added “We’re excited to share that Indian customers will be able to use the world’s leading cloud computing platform (AWS) in India in 2016 – and we believe India will be one of AWS’s largest regions over the long term.”
Ideally several companies prefer data sovereignty and usually prefer the data stored digitally should be subject to the laws of the country in which it’s located. Of course due to revival in economy and growth of several new startup has necessitated Amazon to think on this step.
Amazon Web Services is doing $5 billion business on its own and emerged as front leader in cloud infrastructure market. According Gartner estimate AWS had five times more computing capacity than the 14 other key vendors. The company claims more than a million are its AWS customers. They have not revealed where exactly they are going to locate new data center in India and exact dates of opening the center. However it is confirmed they will open the center in 2016 anytime.