The informal announcement made by Chief Product Officer Puneet Soni at a town hall meeting last week. Flipkart is giving aggressive thrust towards mobile e-commerce. Meanwhile, Snapdeal CEO had spoken on same lines in a Google event. Most of these companies may be pushing mobile e-commerce for the fact that they are getting major business from tier 2 and tier 3 cities. Most of these cities use mobile internet for business.
Flipkart studied the success of Myntra going mobile. Myntra claimed 95% Of internet traffic derived out through mobile and 70 % sales are generated through smartphones. This may be higher in the case for Flipkart. Due to this fact the company might have taken this bold step. Flipkart is flush with funds from the investors and was valued $11 billion during its last funding round.
At the same time, Flipkart has worked on major brand revamp. The company redesigned the new logo to target mobile phone users. This may be because next change in telecom that may happen in next 6 to 8 months with all India rollout of 4G in the country. It would be interesting this moves will become stepping stone towards greater e-commerce.