Adara, a travel data startup has secured $23 million in Series C round of equity funding led by World Innovation Lab along with August Capital, Morgenthaler Ventures, ONSET Ventures and QuestMark Partners.
Founded in 2009, Adara leverages global travel data to drive future business performance. As a maker of the business intelligence platform for travel industry, it transforms loyalty, search and booking data into actionable knowledge that allows companies to understand better, reach and engage customers. The platform is powered by first party data from more than 90 global travel brands that includes United, Delta, Hyatt, Marriott and Hertz. Headquarted in Mountain View, California, the startup operates in 15 places in USA, Europe, Middle East and Asia.
“We’re excited to have our new business partner, World Innovation Lab, join our current group of committed investors, as we continue the global growth of the company,” said Layton Han, chief executive officer of ADARA. “With this financing, we are poised to bring our products to market faster and expand our offerings to drive additional business results for our partners.”
With the tools and resources of the platform like access to loyalty program data, historical purchases and many other, it strengthens marketers with the ability to target valuable customers. Teaming with WiL, Adara can make deeper connections with potential data partners, advertising agencies and brands within Asia’s media and travel ecosystems. With the new funds along with the WiL’s operational expertise, will help Adara boost expansion and product development worldwide.
“ADARA’s platform is delivering what companies need globally – great technology, unique quality data and the analytics to inform action,” said Gen Isayama, CEO and co-founder of WiL. “We’re excited to lend our support and join an excellent investor group as ADARA further expands globally.”