Malaysian Bfab raises Seed Funding from KK Fund

By | January 7, 2016

Bfab, a Malaysian beauty and wellness startup, has announced it raising Seed Funding led by KK Fund along with 500 Startups and Captii Ventures. The amount raised has not been disclosed.


Founded in 2015 by Netreba, Raeesa Sya and Sergey Gaydar, the startup Bfab is an online platform for beauty and wellness, where users can book for hair, massage, spa, nail, waxing and makeup services with various salons listed on the platform. Also, the portal allows users to compare prices, and comment and rate the services. The instant booking CRM system of the startup allows the users to view slots at the salon in real-time, book the service and receive confirmation instantly, claims the startup.

With the fresh funds, Bfab plans to invest in developing the platform, launch the product and increase customer traction. It is also planning to launch a mobile app in the next six weeks and also a loyalty program for its customers.

Netreba said, “The online beauty industry in Malaysia has been practically absent. Apart from Groupon, which has been pushing for beauty promotions/deals through its online channel, no beauty provider (with some exceptions) provides online appointments. At the moment, there’re several marketplace players similar to ours evolving in the country, but all lack in funding, relevant background and the technology.”

He added, “We have also sufficient funding to build a platform professionally with minimum level of service including a call center for customers and merchants, account managers for the merchants, professional marketing team to create awareness and drive traffic and so on.”

The startup has entered deal with around 250 salons in Klang Valley including A Cut Above, Amante, Mandara Spa, The Soloist Salon, Kimarie and Makeover Hair Salon.

Gaydar added, “By bringing customers and salons together onto one marketplace, we help salons to push their online presence/exposure, bringing them new customers and hence increased revenues and profitability. This can make the difference.”

With 15 people, the team is strong and the startup is fueled to increase its headcount to ensure high level of customer service for both the customers and the merchants.